SUMMARY

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14+ years of experience in video production, including 9 in the UAE, specializing in cinematic content for socialmedia, journalism, and digital platforms. Skilled in leading teams and managing shooting, editing, directing, andproduction. Blending filmmaking expertise with AI-powered storytelling to create impactful visuals worldwide.

 

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WORK EXPERIENCE

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EMARAT AL YOUM - DUBAI MEDIA, DUBAI

Senior Creative Producer (Associate Head of Video Production) | Feb 2025 - Current

• Oversee the complete video production process, from concept and pre-production through filming, editing, and approvals, ensuring a unified visual identity across all media platforms.

• Develop creative strategies aligned with editorial goals while mentoring the team and optimizing workflows.

• Lead a team of 5 producers and 3 content creators, coordinating with 17 videographers and photographers, and serving as liaison with journalists, department heads, the digital manager, and the editor-in-chief.

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TRVL PLZ | AI TRAVEL CONTENT STUDIO (SELF-EMPLOYED)

AI Video Creator & Storyteller | Jun 2025 - Current

• Launched as a personal creative outlet, now evolving into an AI-powered multi-platform brand.

• Produce travel videos and original series on global cities, history, and culture, including fully AI-producedprojects that showcase the power of AI-driven storytelling across major social platforms.

• Achieved 50,000+ cross-platform views within the first two months organically, and continuing to grow withstrong audience traction and viral potential.

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MOHAMED BIN ZAYED UNIVERSITY OF ARTIFICIAL INTELLIGENCE, ABU DHABI

Creative Multimedia Producer | Sep 2024 - Feb 2025

• Acted as custodian of all MBZUAI video content, defining brand look and feel by auditing peer universities and creating official guidelines and templates.

• Provided creative direction to external production teams through briefings, on-set guidance and post-production supervision to ensure visually compelling content.

• Produced high-quality multimedia content, including short videos, reports, documentaries and educationalfilms, managing all stages of production.

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RAS AL KHAIMAH GOVERNMENT MEDIA OFFICE, RAS AL KHAIMAH

Senior Videographer, Producer & Filmmaker | Sep 2018 - Sep 2024

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• Covered high-profile events and exhibitions across the Emirate, including documentation of Royal Family official events.

• Produced documentaries, reports and short films showcasing the Emirate of Ras Al Khaimah, strengthening itspublic image and media presence.

• Led multiple projects simultaneously, managing strict timelines and operating studios for news broadcasts, interviews and programming.

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DUBAI POST - DUBAI MEDIA, DUBAI

Multimedia Producer & Filmmaker | Dec 2016 - Sep 2018

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• Developed and delivered multimedia projects from concept to completion using diverse digital media tools.

• Managed multiple video production projects under tight deadlines, ensuring consistent quality control.

• Created original video content tailored for social media platforms.

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EL WATAN NEWSPAPER, CAIRO

Senior Video Journalist, Video Editor & Filmmaker | Aug 2012 - Dec 2016

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• Directed crews during news shoots, ensuring accurate coverage and high-quality footage.

• Produced video stories and documentaries for broadcast across television, web and mobile platforms.

• Delivered content consistent with the network’s editorial and brand standards, including work recognized withinternational award distinction.

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ARAB ACADEMY FOR SCIENCE, TECH. & MARITIME TRANSPORT, ALEXANDRIA

University Teaching Assistant | Sep 2014 - Jun 2016

 

• Organized filming, editing and multimedia production sessions for students.

• Supervised students during independent work, providing guidance on academic tasks.

• Supported the lead professor in delivering lectures and course materials.

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EL TAHRIR NEWSPAPER, CAIRO

Senior Video Editor and Director | Aug 2015 - Feb 2016

 

• Produced video content for websites and social media platforms.

• Mentored junior editors on editing systems including Final Cut Pro.

• Finalized edits in line with producer specifications.

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INTERNATIONAL CENTER FOR JOURNALISTS, WASHINGTON D.C.

Professional Fellow | Aug 2014 - Feb 2015

 

• "Unlocking the Economic Potential of Digital Media", an Exchange Program of the International Center forJournalists funded by the U.S. State Department's Bureau of Educational and Cultural Affairs (ECA).

• Served as temp staff at OPB (Portland, OR) and KCTS9 (Seattle, WA), contributing to video reports under the guidance of senior multimedia producers.

 

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CBC TV NETWORK, CAIRO

Television News Reporter | Jan 2012 - Aug 2012

 

• Reported on-camera as a TV news correspondent, generating story ideas and crafting compelling pieces.

• Conducted interviews with subject matter experts and covered current events and industry trends.

• Produced broadcast-ready news stories that were unique, accurate and engaging.

 

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EDUCATION

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FACULTY OF MASS COMMUNICATION, CAIRO UNIVERSITY

Bachelor of Broadcasting Radio & TV, English Section - GPA: 3.5 | Sep 2009 - Jun 2013

 

 

 

LANGUAGES

• Arabic: Mother tongue

• English: Fluent

• Spanish: Beginner

 

SKILLS

 

• Creative Direction & Production

• End-to-End Video Production Management

• Social Media Content Creation

• AI Multimedia Creation

• Video & Multimedia Production

• Post-Production QC & Supervision

• Creative Strategy Development

• Brand Custodianship

• Campaign Pitching & Presentation

• Broadcast Journalism & Reporting

• Team Leadership & Mentorship

• Analytics & Content Performance

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CERTIFICATIONS & PROFESSIONAL TRAINING

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• Creative Direction: Use Storytelling to Pitch and Sell Ideas: Conceptual Thinking, Creative Strategy inPitching Ideas, Generating Insights, and Developing Purpose-Driven Campaigns: Domestika, Dec 2025.
 

• Branding: The Creative Journey Specialization: Brand Identity and Strategy, Storytelling in Branding andContent Marketing, From Brand to Image: Creating High Impact Campaigns That Tell Brand Stories, Brandingand Customer Experience: IE Business School, (Madrid, Spain/Coursera), Nov 2025.
 

• VR and 360 Video Production: Google AR & VR / Daydream: Google (Coursera), Oct 2025.
 

• Adobe Content Creator Professional Certificate: Design Fundamentals with AI, Social Media Content &Strategy, Multimedia Content Creation, Generative AI Content Creation: Adobe (Coursera), Aug 2025.
 

• Google AI Essentials: Maximize productivity using AI & The Art of Prompting: Google (Coursera), Aug 2025.
 

• 1 Million Prompters Course: Dubai Future Foundation & Dubai Center for Artificial Intelligence, Jul 2025.
 

• Professional RPAS - Drone Piloting Course: Sanad Academy & Dubai Civil Aviation Authority, Sep 2020.

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• Advanced Video Journalism Course: Radio Netherlands Training Center, Amsterdam, Oct-Nov 2015.

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• Documentary & Filmmaking Course: U.S. Embassy Information Resource Center, Cairo, Jul-Sep 2015.

 

• Journalism & Media Coverage: 7iber Media Institution, Amman, Jan 2015.

• Videography Workshop: KCTS9 (PBS), Seattle, Nov 2014.

• Field Reporting Workshop: OPB, Portland, Oct 2014.

 

• Social Media Workshop: International Center for Journalists, Washington D.C., Oct 2014.

 

• Advanced Video Reporting Course: Deutsche Welle Academy, Cairo, Nov 2012.

 

• Live Video Streaming Course: YouTube, Cairo, Oct 2012.

 

• Final Cut Pro Diploma: Faculty of Mass Communication, Cairo University, 2011.

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AWARDS & AFFILIATIONS

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• Awarded the 2nd Place out of 158 films in the Samir Kassir Award for Freedom of the Press (Audio-VisualReport/Documentary category), organized by the European Union in Beirut, Lebanon - June 2014.

• Radio Netherlands Training Center (RNTC) Alumni, Nov 2015 - Current.

• Egyptian Journalists Syndicate Member, Aug 2015 - Current.

• Seven-month internship at Egyptian TV State, Sada El Balad Channel & Modern TV Networks, 2010-2011.

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